Mary Lou Dobbs’ empowering book, The Art of Being a Badass Woman: Breaking the Hold on Good Girl Conditioning serves as a beacon for women navigating a world saturated with disparaging stereotypes about women.

A former corporate sales standout turned Lifestyle Coach and speaker, Dobbs delves into the emotional underpinnings that propel formidable women to not only endure but thrive in a world where many have been conditioned from childhood to think and behave in ways that make them feel inferior. Dobbs’ transformation into a self-proclaimed badass was triggered by a pivotal moment when she stumbled upon a text minimizing her worth with the label ‘Old White Woman.’ Undeterred, the seventy-five-year-old dynamo responded by packing her bags for a spontaneous thousand-mile motorcycle journey.

Awaking to the empowering strains of Alicia Keys’ ‘Girl on Fire,’ she channeled this experience into a compelling narrative with the rallying cry: ‘Aging is a Frickin’ Privilege.’ The book weaves together inspiring stories of women who have thrown off the “Good Girl Conditioning” taught to them from childhood and  awaken their inner badass. She emphasizes the importance of accessing self-motivation and improved health by tapping into an energy highway. Throughout the pages, Dobbs generously shares anecdotes, strategies, and practical exercises gleaned from the experiences of badass women. These insights serve as a roadmap to enhance mental and physical well-being while reaffirming one’s core identity.

In its entirety, The Art of Being a Badass Womanoffers a sweeping overview and unapologetic journey toward rediscovering purpose in the later chapters of life. Discover how to upend the aging narrative and birth your inner badass. Learn powerful insights and alluring, alternative, life-changing therapies. Embark on an unapologetic journey of renewed purpose and adventure.

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