Mary Lou Dobbs’ empowering book, The Art of Being a Badass Woman: Breaking the Hold on Good Girl Conditioning serves as a beacon for women navigating a world saturated with disparaging stereotypes about women.
A former corporate sales standout turned Lifestyle Coach and speaker, Dobbs delves into the emotional underpinnings that propel formidable women to not only endure but thrive in a world where many have been conditioned from childhood to think and behave in ways that make them feel inferior. Dobbs’ transformation into a self-proclaimed badass was triggered by a pivotal moment when she stumbled upon a text minimizing her worth with the label ‘Old White Woman.’ Undeterred, the seventy-five-year-old dynamo responded by packing her bags for a spontaneous thousand-mile motorcycle journey.
Awaking to the empowering strains of Alicia Keys’ ‘Girl on Fire,’ she channeled this experience into a compelling narrative with the rallying cry: ‘Aging is a Frickin’ Privilege.’ The book weaves together inspiring stories of women who have thrown off the “Good Girl Conditioning” taught to them from childhood and awaken their inner badass. She emphasizes the importance of accessing self-motivation and improved health by tapping into an energy highway. Throughout the pages, Dobbs generously shares anecdotes, strategies, and practical exercises gleaned from the experiences of badass women. These insights serve as a roadmap to enhance mental and physical well-being while reaffirming one’s core identity.
In its entirety, The Art of Being a Badass Woman offers a sweeping overview and unapologetic journey toward rediscovering purpose in the later chapters of life. 
Discover how to upend the aging narrative and birth your inner badass. Learn powerful insights and alluring, alternative, life-changing therapies. Embark on an unapologetic journey of renewed purpose and adventure.
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Mary Lou’s website: https://www.maryloudobbs.net
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“Mary Lou Dobbs the only female to win a national sales contest with Lincoln National Life in over a hundred years. The number one sales executive nationally with Wells Fargo Insurance for six consecutive years, now a Lifestyle coach and sales trainer. Dobbs is the author of Badass Old White Woman How to Flip the Switch on Aging, available on Amazon. As Dobbs was turning seventy-five, she decided it was time to “ignite” her “fun meter” and restore balance to her life. The result is Badass Old White Woman How to Flip the Script on Aging, a book that shares the secrets of adding adventure and inspiration to your life. Dobbs began a fifty-year executive career in corporate insurance. At 55 she began riding motorcycles. Dobbs currently rides a BMW motorcycle designed to help her live life Full-Throttle. She has become an accomplished writer, speaker, and Lifestyle Coach.”
